Long before our family arrived, tobacco already belonged to the San Andrés Valley. Indigenous communities grew it here centuries before a cigar was ever rolled. Even when the Spanish Crown banned it outside specific zones during colonial rule, it kept growing in San Andrés. The land simply demanded it.
By the late 19th century, tobacco completely took over the Tuxtlas region, becoming its defining crop. San Andrés tobacco didn’t just supply the Mexican market; it broke boundaries, making its way into the hands of smokers across Europe and the United States.
The Turrent tradition began in 1880 with a man named Alberto. He didn't just grow tobacco; he learned to decode the soil, the weather, and the seasons. He started a legacy that hasn’t stopped in five generations: a family devoted to a single craft, in a single place. From seed to smoke.
Alberto Turrent Vázquez took the torch. He understood that protecting a legacy means making it grow. With a sharp vision for the future, he expanded the business, took over new lands, and turned his family’s passion into a thriving, larger-scale operation.
Turrent Tobacco harvester card. Circa 1910.
Tabacalera Turrent tobacco field. Circa unknown.
Alberto Turrent Carrión looked beyond the horizon. He didn’t just expand the family’s operations; he elevated them. Under his leadership, San Andrés Tuxtla tobacco crossed the Atlantic and built a massive reputation in Europe, proving to the world that Mexican soil could produce quality capable of rivaling any historic cigar nation.
Alberto Turrent Carrión letters with European tobacco buyers.
Tabacalera Turrent Caleria tobacco warehouse, circa 1918.
In the mid-20th century, Miguel and Alberto Turrent Cano scaled the family business into a new era of dominance. Under their watch, Te-Amo became an absolute icon in the American market—establishing itself as the definitive, go-to cigar across the United States. That historic milestone paved the way for Casa Turrent: our ultra-premium line, meticulously crafted for the world’s most demanding connoisseurs.
Two brothers, two distinct styles, one vision. Alberto was the face of the brand. Miguel was the powerhouse—running operations and making the heavy decisions without needing the spotlight. Together, they transformed a family legacy into a global empire.
Tabacalera Turrent Tobacco field. Circa 1978.
Tabacalera Turrent Cigar Factory, circa 1983.
Five generations isn’t just a number to display on a logo. It’s a reality written in weathered hands, in the rhythm of the seasons, and the grit to survive both great harvests and brutal ones. Each generation inherited the craft, mastered it, and added their own fire to the legacy.
The seedbeds where life begins. The curing barns where time slows down. The Veracruz fields where the leaf is still worked entirely by hand. The cigars produced are the legacy of a working family.
The ritual remains untouched. The only thing that evolved was our horizon: from supplying a local market to defining Mexican tobacco and cigars for the world.